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ericafailsatlife:

Click the comic for related news article.
So yeah. Captain Marvel’s name is officially being changed to Shazam- even though there is already a character in the Captain Marvel universe named Shazam. Part of it is the decades long copyright infringement with Marvel comic’s Captain Marvel and part of it is the idea that since the comics are usually titled “Shazam”, “Power of Shazam” and so forth the general public thinks that’s what his name already is. If his name matches the name on the covers then it will help with Branding. That’s a load crap because comics aren’t an expanding market full of potential new customers. It’s got it’s small fanbase that’s keeping it alive in an industry that’s constantly in danger. You’re not going to win any points for pissing off the few people who are fans in order to dumb it down for the people who don’t care.

ericafailsatlife:

Click the comic for related news article.

So yeah. Captain Marvel’s name is officially being changed to Shazam- even though there is already a character in the Captain Marvel universe named Shazam. Part of it is the decades long copyright infringement with Marvel comic’s Captain Marvel and part of it is the idea that since the comics are usually titled “Shazam”, “Power of Shazam” and so forth the general public thinks that’s what his name already is. If his name matches the name on the covers then it will help with Branding. That’s a load crap because comics aren’t an expanding market full of potential new customers. It’s got it’s small fanbase that’s keeping it alive in an industry that’s constantly in danger. You’re not going to win any points for pissing off the few people who are fans in order to dumb it down for the people who don’t care.

(via jayb3)

— 2 years ago with 46 notes
#Captain Marvel  #Billy batson  #Power of Shazam 
  1. interestingbitsofnothing reblogged this from ericafailsatlife
  2. megazeo reblogged this from ericafailsatlife
  3. elbuddha reblogged this from insanenikral
  4. insanenikral reblogged this from ericafailsatlife
  5. stumblebumstudios reblogged this from revisionof
  6. revisionof reblogged this from ericafailsatlife
  7. thedanmorris reblogged this from ericafailsatlife and added:
    I really don’t get this whole idea at all. Why change his name for the possibilty for an audience that you’re not even...
  8. madeupofstars reblogged this from ericafailsatlife
  9. redtha reblogged this from ruhigknight and added:
    This is stupid. Plus didn’t Captain Marvel Jr change his name to Shazam? Though I guess he probably doesn’t exist in the...
  10. ruhigknight reblogged this from jayb3
  11. wisnia reblogged this from ealperin
  12. deadm3at reblogged this from jayb3
  13. jayb3 reblogged this from ealperin
  14. ealperin reblogged this from ericafailsatlife
  15. spookysage reblogged this from jaclynhyde and added:
    Shazamary? …Son of Shazam? dhsldhaldhfjk
  16. jaclynhyde reblogged this from pluckyredhead and added:
    Mary Marvel’s a girl. DC doesn’t care about her!
  17. pluckyredhead reblogged this from puzzleboat and added:
    The most important question is still BUT WHAT ABOUT MARY MARVEL???
  18. thedaywedied reblogged this from puzzleboat and added:
    Are you fucking kidding me?
  19. puzzleboat reblogged this from theotherjeff and added:
    HIS NAME IS CAPTAIN MARVEL. THIS IS SO DUMB.
  20. evillordzog reblogged this from arkwulf and added:
    Do the people running the show actually care anymore about hat they’re safeguarding?
  21. chionearisteia reblogged this from ericafailsatlife
  22. arkwulf reblogged this from ericafailsatlife and added:
    I wholeheartedly agree.
  23. legitimatestrategy reblogged this from ericafailsatlife
  24. theotherjeff reblogged this from ericafailsatlife
  25. ericafailsatlife posted this